STRATEGIC PLANNING
Have an idea for a product and don’t know how to get started?
Whether you need a complete brand strategy, or a refresh to your existing approach, we we will work with your team to understand the landscape and competition to create a marketing communication approach delivering go to market success.
BUILD A COMPREHENSIVE MARKETING MESSAGE
BRAND STRATEGY
Utilizing our experience in the direct to consumer space, and additional research on the competitive marketing strategies, we will build a brand marketing and messaging strategy.
This includes defining the brand pyramid through outlining emotional & functional benefits, reasons to believe and the brands unique positioning statement.
MARKETING COMMUNICATION APPROACH
Our work developing a comprehensive brand strategy will lead to outlining the creative and content needs to support the marketing strategy to drive sales through all channels.
This includes messaging by channel (traditional and digital) as well as messaging structure defined by key market segments and core audiences.