CaptVita
Go-to-market. Launch. Growth.
We launch, operate and grow consumer brands.
CaptVita is a hands-on strategic and operating partner. We connect
positioning, creative, marketplaces, demand and fulfillment so
your brand can move forward with one accountable team.
CaptVita experience and results
Everything under one roof
Warehousing, fulfillment and logistics under one roof in Phoenix, Arizona.
8 figures+
In revenue generated across platforms
#1
Frolaunch to #1 in category in 24 months
20 years
Selling on Amazon
Multiple Categories
Specialists across multiple categories and verticals
7 Figure
Multiple brands at seven-figure annual sales
4.9
Seller rating at 99 percent positive, lifetime
1 of 20 in the US
Amazon Expert program
70+
Combined years in consumer products
Four ways to move your brand forward.
Start with the challenge in front of you. We bring the strategy, people and operating support needed for the next stage.

Launch
Turn a product opportunity into a market-ready brand and a working launch.
01
Explore Launch →
Grow & Scale
Improve the product experience, build demand and strengthen the operation behind growth.
02
Explore Grow & Scale →
Enter the US
Build a US marketplace presence with the team and infrastructure to operate it.
03
Explore Enter the US →
Operate & Incubate
Bring an embedded partner into the day-to-day work of building and running your brand.
04
Explore Operate & Incubate →
One system. Every part working together
CaptiScale connects the foundations of a strong brand with the experience, trust, traffic and operating discipline needed to grow. We find the weak links, set the priorities and keep the work connected.
Explore CaptiScale
One brand. Consistent everywhere your customers shop.
Customers may discover you on one channel and buy on another. We build a clear product story, then adapt it across the marketplaces and brand-owned sites that make sense for your business.
Amazon is generally where we build the deepest product experience first. The positioning, packaging and key benefits stay connected as the brand expands.
Built and proven in the real world
Three brands. Different starting points. See the work behind their progress.
From startup to #1 in Sports Mouthguards
CaptVita connected the Amazon product experience, advertising and growth plan. BulletProof reached #1 within 24 months and exceeded $3M in annual Amazon revenue by Year 3.
View BulletProof case study
From pre-launch to 300+ Amazon units per month
Research, package redesign, marketplace launch and operating support helped AvaSun reach this volume within two years of signing, including pre-launch work.
View AvaSun case study
Three Italian brands. Built from zero in the US.
One US commerce operation supported the launches of ArteOlio, 1870 and Casa Rinaldi, with a separate growth plan for each brand.
View Cibo case studyWhat our partners say
Thinking from inside the business
Practical perspectives on launching products, choosing an operating model and improving the way customers discover and buy.

The CaptiScale Framework
Five connected pillars for building and scaling a consumer brand across modern commerce.

A new brand does not always need a new seller account.
Brad explains the choices between a brand-owned account and an established seller-of-record operation.

Sales are down. Is it really the summer slump?
Separate demand, discovery and conversion before deciding what needs to change.
Experience built inside the business
Brad Otoupalik leads CaptVita with an operator’s perspective. Behind him is a team connecting brand strategy, marketplace execution, creative and physical commerce operations through CaptiScale.

What is the next step for your brand?
Tell us where you are and what you want to build. We will start with a conversation about whether CaptVita is the right partner.




