Work / Grow & Scale

BulletProof Mouthguards

From startup to #1 in Sports Mouthguards and $3M+ in annual Amazon revenue.

CaptVita built the Amazon growth system behind BulletProof, connecting the product experience, advertising and customer insight with one plan for launch and growth.

Strong product needed a stronger marketplace foundation.

From startup to category leadership.

BulletProof entered Amazon as a startup in a competitive oral-protection market. The brand needed the marketplace presence, conversion system, advertising structure and customer insight to support growth.

Sending more visitors to an incomplete product experience would make acquisition more expensive. The priority was to strengthen the digital shelf and connect the work behind it.

A strong product needed a stronger marketplace foundation.

Build the product experience. Connect the growth plan.

CaptVita built the Amazon Store and A+ Content, strengthened product positioning and structured Amazon advertising. SEO, email, influencers and analytics supported the same growth plan.

Performance data guided conversion and media decisions. The launch model was later applied to a related nightguard.

Build the digital shelf

Amazon Store, A+ Content, positioning and product education helped customers understand and choose the product.

Structure the launch

Marketplace setup and launch sequencing established a process that could support additional products.

Generate and optimize demand

Amazon PPC, SEO, email and influencers worked alongside customer-behavior analysis.

Measure and scale

Conversion, acquisition cost and category performance informed the next stage of growth.

Category leadership and a repeatable launch model.

First six months

Amazon conversion improved 40% relative to its starting level, while advertising cost per acquisition declined 20%.

Within 24 months

BulletProof reached #1 in Sports Mouthguards and held the Best Seller position for multiple consecutive months. The brand also earned Amazon’s Choice and Best Seller designations during the engagement.

Year 3

Annual Amazon revenue exceeded $3 million, after more than doubling in each year-over-year comparison reported in the case.

A related nightguard reached the top 20 in Amazon’s Teeth Grinding category within six months of launch.

Amazon rankings and merchandising designations change. These results reflect historical performance during the periods described. The conversion improvement is relative, not a percentage-point increase.

“CaptVita transformed how we engage customers online. The growth in sales and loyalty speaks for itself.”