Brad Otoupalik
A brand builder with an operator’s perspective.
Brad leads CaptVita’s work with consumer brands across launch, growth, marketplaces and commerce operations. His approach connects commercial decisions with the practical work needed to carry them out.
Experience across the brand and the business.
Brad’s background spans entrepreneurship, communications, digital communities, e-commerce and marketplace operations. That range shapes how he looks at a brand: the positioning, customer experience and day-to-day operation need to make sense together.
At CaptVita, he brings that perspective into a team and a system. CaptiScale connects Foundation, Experience, Trust, Traffic and Scale, helping organize the work around the needs of each business.
Explore CaptiScaleCaptiScale
A perspective built through marketplace work.
Amazon sits at the center of CaptVita’s marketplace experience. Brad’s work connects product positioning, digital content, advertising and operations with the practical concerns of building a selling business.
20 years selling on Amazon
CaptVita is one of 20 US sellers selected for Amazon’s Amazon Expert program.
Ideas shared through the work
Explore Brad’s speaking appearances and conversations about building brands and operating across digital commerce.
Read Brad’s perspective.
Brad’s papers explore the CaptiScale framework, marketplace operating choices and the product information customers need to make a decision.
Read the Insights
Brand Builder Brad
Brand Builder Brad is a planned CaptVita series about the work of launching, operating and growing consumer brands.
Explore Brand Builder BradStart with your brand.
Tell us where you are and what you want to build next.
