Cibo d’Argento
Three Italian brands. Built from zero in the US
CaptVita built the shared US marketplace infrastructure behind ArteOlio, 1870 and Casa Rinaldi, with an individual commercial plan for each brand.
Established products needed a US marketplace operation
Cibo d’Argento is the exclusive importer and commercial partner for three Italian food brands. Their products and international histories already existed. An established US marketplace presence did not.
Each brand needed positioning, a catalog, content and a growth plan. Cibo needed one partner to coordinate Amazon, advertising, inventory, FBA, warehousing, fulfillment and reporting across US, Canadian and Italian teams.
One operating backbone. A plan for each brand
CaptVita established Amazon as the primary growth platform and added Walmart infrastructure where appropriate. Content, media and inventory decisions were informed by sales, search and advertising data.
The team identified products earning demand, then concentrated resources behind the strongest opportunities across the portfolio.
CaptiScale in action
Build the market
Positioning, pricing, catalog architecture and launch sequencing gave each brand its own starting plan.
Create the digital shelf
Stores, Brand Story, A+ Content, listings and product education established the marketplace experience.
Generate demand
Amazon PPC, SEO and product-level analysis guided budget allocation and growth priorities.
Operate commerce
FBA, warehousing, safety stock, fulfillment, reporting and issue resolution supported the portfolio.
Three launches. Three growth paths
3 ITALIAN BRANDS
ArteOlio, 1870 and Casa Rinaldi launched and operated in the US from zero
~500 BOTTLES / MO
ArteOlio volume reached in less than nine months from its May 2025 launch
9- ASIN LAUNCH
Casa Rinaldi Store, Brand Story and catalog launched February 2026; Pesto and Balsamic Glaze became hero products in 4–6 months
1870 US LAUNCH
Complete US content, advertising, inventory and operating foundation built August 2025
“The decision to partner with CaptVita has been a pivotal moment for the growth of our brands. CaptVita has integrated seamlessly into our company to provide an expertise to the Amazon and ecommerce space which has allowed us to grow revenues each quarter. The team at CaptVita leverages multiple decades of experience in the space with a commitment to adapt to the ever-changing landscape, which is Amazon, to provide top tier service. With the many moving parts of the CPG world, it is comforting to know one of the largest sales avenues in the United States is covered by an excellent team at CaptVita. We will be lifelong clients.”
An embedded portfolio operation
The relationship connected marketplace strategy, content, advertising, inventory, fulfillment and reporting. Ongoing work refined the portfolio around the products showing the strongest demand.