Work / Launch

AvaSun

From pre-launch to 300+ Amazon units per month.

CaptVita helped turn AvaSun’s joint-support concept into a marketplace-ready brand, then launched and operated it across Amazon, Walmart and eBay.

The product had a direction. The operation still had to be built.

AvaSun had an avocado- and soy-based joint-support concept and a defined audience. It needed a marketplace presence, digital sales strategy, fulfillment infrastructure and a team to run the platforms.

Before launch, the work included market research, package redesign, Amazon and FBA preparation, product content and inventory planning.

One accountable partner from preparation onward.

CaptVita refined the positioning, redesigned the package, prepared Amazon and FBA, built the product presence and coordinated inventory and fulfillment.

After establishing Amazon, CaptVita expanded AvaSun to Walmart and eBay while continuing to manage platform communications, issue resolution and day-to-day commerce operations.

Research and position

Market, competition, audience and offer research established the launch priorities.

Build the brand and digital shelf

Package redesign and product storytelling carried into Amazon listings and marketplace content.

Launch and operate

Amazon and FBA preparation connected with warehousing, fulfillment and platform management.

Expand and improve

Walmart and eBay extended the marketplace presence, supported by reporting and ongoing operations.

From preparation to consistent marketplace sales.

Pre-launch

Market research, positioning and package redesign created the commercial foundation before marketplace investment.

Amazon and FBA launch

CaptVita built the product presence, prepared FBA, coordinated inventory and fulfillment, and managed platform communications.

Within two years of signing

AvaSun reached 300+ Amazon units per month. The same operating relationship expanded the brand to Walmart and eBay.

The two-year period began when AvaSun signed with CaptVita. It includes research, package redesign, marketplace setup, launch and growth. It does not mean two full years of live Amazon sales.

An established operation behind a new brand

AvaSun launched through CaptVita’s established seller infrastructure, with visible account history and an experienced operating team. The product still had to earn its own reviews and customer demand.

“I have been working with CaptVita for a couple of years now and I would recommend them to anyone. Highly knowledgeable and thorough and, most important of all, beyond trustworthy. They are the best in the business as far as we are concerned.”